Name
Market Forces Reshaping Senior Housing
Date & Time
Wednesday, September 30, 2026, 8:00 AM - 8:50 AM
Kari Thurlow Mary Bujold Kurt Apfelbacher Anita Cornelius Erik Hembre
Description

Moderator: Anita Cornelius

Demand for senior housing continues to grow, but the next generation of residents may not look, think, or buy like previous generations.

This session examines the demographic, economic, and housing trends shaping the future marketplace. Panelists will explore the role senior housing plays in relieving housing shortages, the industry's ongoing challenge of serving middle-income seniors, and the changing expectations of aging baby boomers. Discussion will also examine demographic projections, labor market pressures, and future housing demand over the coming decades. Topics include housing supply, the middle market, future consumer needs, and emerging ownership structures such as cooperatives, condominiums, and co-housing.

Featured Topics

  • Unlocking Housing Supply: The Missing Role of Senior Housing
  • The Middle Market: The Problem Nobody's Solved
  • The Future Market
  • Up-and-Coming Baby Boomer Market
  • Innovative Home Ownership Models